Every day, the internet gets a little noisier. Cartoon mascots that never existed. Logos generated in seconds. Websites assembled from templates and a prompt. Social posts that all start to sound the same. There's a name for it now: AI slop - content that's technically "finished" but has no thought or strategy behind it. It looks fine at first glance. It just doesn't do anything. It doesn't say who you are, doesn't build trust, doesn't get anyone to act. And a lot of business

AI can deal you a deck of cards. Someone still has to know how to play the hand.

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